COMJ 5302 Hispanics in the Media 3 SCH (3)
Provides historically accurate information about the impact of Spanish-language media in the United States and develops appreciation for diversity and knowledge of Latino subcultures of the United States.
COMJ 5303 Select Topics in Mass Comm 3 SCH (3)
Weekly reports and individual research papers. The course may be repeated once for credit when the topic changes.
COMJ 5304 Mass Communications Research 3 SCH (3)
Systematic study of mass communication/journalism research and how to answer questions about the mass media. Quantitative and qualitative methods of research and research terminology.
COMJ 5310 Advanced Advertising/Marketing 3 SCH (3)
Experience with professional presentations to national and international clients. Prepares students for the American Advertising Federation's National Student Advertising Competition.
COMJ 5320 Public Relations & Crisis Mgmt 3 SCH (3)
Public relations, crisis management, reaching major audiences, emergency communications, and problem solving. Theoretical basis for public relations; relevant laws and ethical principals.