Journalism (COMJ)

COMJ 5302  Hispanics in the Media  3 SCH  (3)  

Provides historically accurate information about the impact of Spanish-language media in the United States and develops appreciation for diversity and knowledge of Latino subcultures of the United States.

COMJ 5303  Select Topics in Mass Comm  3 SCH  (3)  

Weekly reports and individual research papers. The course may be repeated once for credit when the topic changes.

COMJ 5304  Mass Communications Research  3 SCH  (3)  

Systematic study of mass communication/journalism research and how to answer questions about the mass media. Quantitative and qualitative methods of research and research terminology.

COMJ 5310  Advanced Advertising/Marketing  3 SCH  (3)  

Experience with professional presentations to national and international clients. Prepares students for the American Advertising Federation's National Student Advertising Competition.

COMJ 5320  Public Relations & Crisis Mgmt  3 SCH  (3)  

Public relations, crisis management, reaching major audiences, emergency communications, and problem solving. Theoretical basis for public relations; relevant laws and ethical principals.