Marketing (MKTG)

Methods and techniques of developing a moderately complex web site; after the foundation language has been established, the aid of the web editor will be introduced. Prerequisite: Junior standing.

Examination of marketing of goods and services by organizations and individuals in a free-enterprise economy. Topics covered include product, channels, price, promotion, consumer behavior, the legal and other uncontrollable environments and research, international marketing, strategy and control.

Foundation for transportation operations, transportation management, strategy formation, technology deployment, international operations, transportation services selection and performance evaluation.

Basic accounting methods and financial management of retail inventory. Interpretation and use of data related to buying, control, assortment planning and merchandise allocation. Prerequisite: Junior Standing.

The personal selling process and the use of a professional, customer-oriented, problem-solving approach in selling situations. The sales job, selection of salespeople, sales training programs and coordination/control of the sales function. Development of fundamentals of professional selling skills. Prerequisite: MKTG 3324.

Demand-stimulation processes of all elements of the promotional mix at all levels of the channel of distribution. Analysis of theoretical models and pragmatic applications of promotion in an organization. Prerequisite: MKTG 3324.

Marketing research methods as applied to management problems involving marketing strategy and policy formulation, and economic-industry-firm-sales forecasts. Prerequisites: BUAD 3265 and MKTG 3324.

Analysis and evaluation of the consumer's position in the marketing structure including patterns of consumer behavior and the psychological, social and cultural forces that underlie such patterns. Prerequisite: MKTG 3361.

Combines traditional marketing (situation analysis, marketing planning, and marketing implementation) with the enhanced capabilities of electronic resources. Emphasis on student group application through use of on-line exercises and critical analysis of existing Web sites. Computer literacy expected. Prerequisite: MKTG 3324.

Fundamental concepts and best practices of warehouse and inventory management.

Analysis and conceptualization of the relationship among channel of distribution members, emphasizing the merchandising function of retail store management. Introduce applications of electronic commerce to retailing practice. Prerequisite: MKTG 3324.

Emphasis on fundamental skills in the art of negotiation across a variety of settings, including business, law, marketing, sales; basics of both collaborative and competitive approaches including planning tools and techniques. Prerequisite: MKTG 3324.

Overview of promotional activities as they support the merchandising function; emphasis on planning, creating, and evaluating visual displays and other promotional materials. Prerequisite: Junior Standing.

Impact of cultural and societal diversity on merchandise meaning, consumer choices, and consumer behavior with emphasis on fashion and dress. Prerequisite: Junior Standing.

Examination of processes related to forecasting, product planning, sourcing, technology, pricing, product methods, and branding strategies for retail consumer goods. Prerequisite: Junior Standing.

Purchasing; supplier relationship and supply chain management; inbound and outbound logistics. Role of technology in managing the supply chain. International logistics. Prerequisite: MKTG 3324.

Examination of the textile and apparel industry within the context of sustainability of supply chain and global sourcing practices; emphasis on current political, and economic developments in the international marketplace. Prerequisite: Junior standing

An off-campus learning experience allowing the acquisition and application of marketing skills in an actual work setting. Prerequisite: approval of the department chair.

Provides the foundation to write and understand the proper use of the contracts and documentation required throughout the supply chain. Prerequisites: MKTG 3320 and MKTG 3332.

Analysis and evaluation of the consumer?s position in the marketing structure including patterns of consumer behavior and the psychological, social and cultural forces that underlie such patterns. Prerequisites: MKTG 3324 and MKTG 3365.

Marketing as a role player in the creation of a more sustainable society. Tools to optimize marketing decisions with respect to the natural environment, human well-being and profits. Prerequisite: MKTG 3324.

Marketing research methods as applied to management problems involving marketing strategy and policy formulation and economic-industry-firm-sales forecasts. Prerequisites: MKTG 3361 and BUAD 3355.

Examines marketing in other countries, the marketing implications of cultural and environmental differences, international marketing research, and adaptation of product, price, promotion, and distribution decisions to international environments. Topics include international trade theory and the multinational firm. Prerequisite: MKTG 3361.

Capstone Marketing course for majors. Marketing functions in the firm and marketplace from the viewpoint of the marketing manager. Concepts and analytical tools used by marketing managers. Prerequisites: MKTG 3324, MKTG 3364 and MKTG 4350; senior standing.

Special studies in marketing. May be repeated for credit. Prerequisite: consent of instructor.