Digital Marketing, Minor
A minor in Digital Marketing consists of 18 credit hours, including the following 12 required credit hours:
| Code | Title | Semester Credit Hours |
|---|---|---|
| MKTG 3320 | Responsive Web Site Design | 3 |
| ISYS 3330 | Info Sys and Bus Analytics | 3 |
| MKTG 3364 | Integrated Marketing Comm | 3 |
| MKTG 3370 | Online Marketing | 3 |
| Select 6 credit hours of the following: | 6 | |
| Business Information Systems | ||
| Marketing Research | ||
| Consumer Behavior | ||
| Total Semester Credit Hours | 18 | |
Candidates for the minor in Digital Marketing must earn at least 12 credit hours at Texas A&M University-Kingsville College of Business with at least six credit hours of upper level credits.