Department of Management, Marketing and Information Systems

This course introduces students to the business environment and the operation of businesses within that environment.

Introductory course providing skill development, performance, and application of basic information processing software (i.e., Excel) used in business. Covered areas include graphs and charts, advanced functions and analytical tools, linking of worksheets and workbooks, importing and manipulating data, and macros.

Historical background and role of law in business and society; general principles of the law of contracts, personal property, secured transactions, sales and commercial paper; the Uniform Commercial Code as adopted in Texas and other applicable Texas statutes. Prerequisite: Sophomore standing.

Introduction to various facets of international business including theories of international trade, monetary systems, environmental forces and the organizational environment.

Statistical methods as applied to business and economic problem analysis: descriptive statistics, sampling, probability, statistical inference, regression analysis, correlation analysis, time series and index numbers. Prerequisites: MATH 1314 and MATH 1324.

Concepts and applications of computer programming language as it applies to business intelligence. Prerequisite: ISYS 3330.

Introduction to various facets of international business including theories of international trade, monetary systems, environmental forces and the organization environment.

Principles of business communication through letters, memos, email, text messages, group leadership and participation and presentations. Clear, accurate, and focused communication; practical psychology with attention to communication ethics and diversity. Prerequisite: ENGL 1301, ENGL 1302.

Introduction to personal computer terminology, operations and applications including word processing, spreadsheets, presentation graphics, databases, the Internet and e-mail utilization. Open to all majors.

Concepts and applications of the C++ programming language for business and industry using Visual Studio.NET. Prerequisite: ISYS 3330.

Methods and techniques of developing a moderately complex web site; after the foundation language has been established, the aid of a web editor will be introduced. Prerequisite: Junior standing.

Management decision support systems, concepts of system analysis and design and information processing; data management and the development of business analytics. Prerequisites: BUAD 3335, BUAD 3355 and MATH 1324; or permission of the instructor.

Database design with emphasis on Relational Database Model. Concepts on data warehousing and on-line analysis processing (OLAP). Prerequisite: ISYS 3330.

Basic database design and introduction to structured query language (SQL). Includes instruction on creating user interface forms for a database.

Analysis and design techniques required for implementing medium to large-scale computer information systems. Development of requirements for personnel, software and equipment for typical applications. Prerequisites: ACCT 2302 and ISYS 3330. (Credit may not be obtained in both ACCT 3356 and ISYS 3356.)

A comprehensive study of the use of information technology as an organizational resource, including the implementation of disciplined processes and management development to effectively exploit the power of modern information technology.

Fundamentals and techniques of programming for business applications using Visual Studio.NET. Prerequisite: ISYS 3330.

Client/Server application development practices and tools. Emphasis on developing distributed database applications that support the information processing needs of business. Topics include: object-oriented program design, programming with object-oriented development platforms and the use of embedded Structured Query Language for database transaction processing. Prerequisites: ISYS 3351.

Applications requiring data communication, internal and external influences on data communication systems and service providers, data transmission, standards and architectures, management of network design and operation, local area networks, and future issues. Prerequisite: ISYS 3330 or equivalent.

An introduction to data mining techniques for efficient data retrieval and process. Identify and discern the right predictive analytic techniques for diverse business problems. Prerequisites: BUAD 3355 and ISYS 3330.

An off-campus learning experience allowing the acquisition and application of information technology skills in an actual work setting. Prerequisite: approval of the department chair.

Examination of the discovery of and preparation for potentially disabling threats and various defensive techniques to ensure organizational network security. Prerequisite: junior standing.

Planning, organizing and control activities required for effective information systems management. Prerequisite: ISYS 3356.

Exposes students to techniques organizations use to manage the ever-increasing corporate risks threatening the organization's business model and strategic plan. The course combines qualitative and quantitative approaches for measuring and managing organizational and operational risks. Prerequisites: FINC 3321, ISYS 2302 or ISYS 3330, and Junior Standing. (Credit may not be obtained in both FINC 4350 and ISYS 4360).

Principles and techniques of conducting computing investigations. Computer forensics involves obtaining and analyzing digital information for us as evidence in civil, criminal, or administrative cases. Prerequisites: None.

Research in selected fields of computer information systems. May be repeated for credit. Prerequisite: consent of instructor.

The entrepreneurial process; how business personnel build basics out of ideas. Types of entrepreneurs are studied as well as the organizations. How strategy, marketing, accounting, organization behavior, finance, and business communication are all needed for success. How organizations can foster instead of stifle creativity be redefining paradigms. Creating new and potentially stronger businesses.

Various organizational structure models and supporting theory, organizations as complex systems, organizational behavior, individual and group dynamics in the business environment, organization development and change. Prerequisite: junior standing.

Introduction to the management of business organizations. The functions of management and role of the manager. Managerial decision-making, communication, social responsibility and business ethics. How organizational power and politics affect the manager.

Policies and practices relating to recruitment, selection, training and development, performance appraisal, reward system, and employee relations. Strategic human resource planning, equal employment opportunity laws, and international human resource management issues. Prerequisite: credit or registration in MGMT 3312.

Introduces the challenges of managing and collaborating in a virtual environment and the tools that allow virtual teams to work efficiently and effectively. Prerequisites: ISYS 3330 and MGMT 3322.

Detailed analysis of the planning, systems design, control and use of physical resources in the production of goods and services. Introduction to quantitative tools of operations management. Prerequisite: BUAD 3355; credit or registration in MGMT 3312.

The study of the processes directly related to the creation and distribution of goods and services, forecasting, inventory management, logistics and supply chain information systems. BUAD 3355, ISYS 3330 and MATH 1324.

Emphasis on fundamental skills in the art of negotiation across a variety of settings, including business, law, marketing, and sales; basics of both collaborative and competitive approaches including planning tools and techniques. MGMT 4321 and MKTG 4321 may not both be taken for credit. Prerequisite: MKTG 3324.

Management of the internationally competitive firm; topics considered include leadership, organizational structure, cultural differences and similarities and competitive analysis. Prerequisite: senior standing in Business Administration.

Human resource topics in the nature of work, recruitment, selection, training and development, compensation, benefits, labor relations, and health and safety. Prerequisite: MGMT 3325.

An off-campus learning experience allowing the acquisition and application of management skills in an actual work setting. Prerequisite: approval of the department chair.

Study of theories, methods, and practices of compensation in organizations. Prerequisite: MGMT 3325.

Theoretical foundations of leadership in organizational change and innovation initiatives as they relate to competitive advantage in a ever-changing clobal market. Prerequisites: MGMT 3312 and MGMT 3322.

Concepts, tools, and techniques applied in the design and operation of lean systems. Prerequisite: MGMT 3312.

Analysis and review of actual small business clients submitted by the Small Business Administration under the Small Business Institute Program; providing recommendations to the client. Prerequisites: MGMT 3312, MGMT 3325, and ACCT 3250.

Ethics and sustainability topics in organizational business practices; how they interplay based on differing environmental contexts. Prerequisites: MGMT 3312 and MGMT 3322.

Research study under supervision of instructor resulting in a paper to be presented at a research symposium approved by the instructor. Prerequisites: senior standing and consent of instructor.

To provide a capstone course for the graduating senior majoring in business that will allow him or her to practically apply the concepts and theories learned in the undergraduate program. The student will do this through integrating those principles with the ones that serve as the theoretical framework for the field of strategic management. The end result of this process will be a student who is able to analyze complex business problems and to effectively make decisions that affect the entire organization. Prerequisite: must be taken in the final semester before graduation in business administration.

Special studies in management. May be repeated for credit. Prerequisite: consent of the instructor.

Methods and techniques of developing a moderately complex web site; after the foundation language has been established, the aid of the web editor will be introduced. Prerequisite: Junior standing.

Examination of marketing of goods and services by organizations and individuals in a free-enterprise economy. Topics covered include product, channels, price, promotion, consumer behavior, the legal and other uncontrollable environments and research, international marketing, strategy and control.

Foundation for transportation operations, transportation management, strategy formation, technology deployment, international operations, transportation services selection and performance evaluation.

Basic accounting methods and financial management of retail inventory. Interpretation and use of data related to buying, control, assortment planning and merchandise allocation. Prerequisite: Junior Standing.

The personal selling process and the use of a professional, customer-oriented, problem-solving approach in selling situations. The sales job, selection of salespeople, sales training programs and coordination/control of the sales function. Development of fundamentals of professional selling skills. Prerequisite: MKTG 3324.

Demand-stimulation processes of all elements of the promotional mix at all levels of the channel of distribution. Analysis of theoretical models and pragmatic applications of promotion in an organization. Prerequisite: MKTG 3324.

Marketing research methods as applied to management problems involving marketing strategy and policy formulation, and economic-industry-firm-sales forecasts. Prerequisites: BUAD 3265 and MKTG 3324.

Analysis and evaluation of the consumer's position in the marketing structure including patterns of consumer behavior and the psychological, social and cultural forces that underlie such patterns. Prerequisite: MKTG 3361.

Combines traditional marketing (situation analysis, marketing planning, and marketing implementation) with the enhanced capabilities of electronic resources. Emphasis on student group application through use of on-line exercises and critical analysis of existing Web sites. Computer literacy expected. Prerequisite: MKTG 3324.

Fundamental concepts and best practices of warehouse and inventory management.

Analysis and conceptualization of the relationship among channel of distribution members, emphasizing the merchandising function of retail store management. Introduce applications of electronic commerce to retailing practice. Prerequisite: MKTG 3324.

Emphasis on fundamental skills in the art of negotiation across a variety of settings, including business, law, marketing, sales; basics of both collaborative and competitive approaches including planning tools and techniques. Prerequisite: MKTG 3324.

Overview of promotional activities as they support the merchandising function; emphasis on planning, creating, and evaluating visual displays and other promotional materials. Prerequisite: Junior Standing.

Impact of cultural and societal diversity on merchandise meaning, consumer choices, and consumer behavior with emphasis on fashion and dress. Prerequisite: Junior Standing.

Examination of processes related to forecasting, product planning, sourcing, technology, pricing, product methods, and branding strategies for retail consumer goods. Prerequisite: Junior Standing.

Purchasing; supplier relationship and supply chain management; inbound and outbound logistics. Role of technology in managing the supply chain. International logistics. Prerequisite: MKTG 3324.

Examination of the textile and apparel industry within the context of sustainability of supply chain and global sourcing practices; emphasis on current political, and economic developments in the international marketplace. Prerequisite: Junior standing

An off-campus learning experience allowing the acquisition and application of marketing skills in an actual work setting. Prerequisite: approval of the department chair.

Provides the foundation to write and understand the proper use of the contracts and documentation required throughout the supply chain. Prerequisites: MKTG 3320 and MKTG 3332.

Analysis and evaluation of the consumer?s position in the marketing structure including patterns of consumer behavior and the psychological, social and cultural forces that underlie such patterns. Prerequisites: MKTG 3324 and MKTG 3365.

Marketing as a role player in the creation of a more sustainable society. Tools to optimize marketing decisions with respect to the natural environment, human well-being and profits. Prerequisite: MKTG 3324.

Marketing research methods as applied to management problems involving marketing strategy and policy formulation and economic-industry-firm-sales forecasts. Prerequisites: MKTG 3361 and BUAD 3355.

Examines marketing in other countries, the marketing implications of cultural and environmental differences, international marketing research, and adaptation of product, price, promotion, and distribution decisions to international environments. Topics include international trade theory and the multinational firm. Prerequisite: MKTG 3361.

Capstone Marketing course for majors. Marketing functions in the firm and marketplace from the viewpoint of the marketing manager. Concepts and analytical tools used by marketing managers. Prerequisites: MKTG 3324, MKTG 3364 and MKTG 4350; senior standing.

Special studies in marketing. May be repeated for credit. Prerequisite: consent of instructor.

Introduction to merchandising with an overview of production and merchandising systems.

Basic accounting methods and financial management of retail inventory. Interpretation and use of data related to buying, control, assortment planning and merchandise allocation. Prerequisite: Junior Standing.

Introduction to merchandising with an overview of production and merchandising systems. Prerequisite: Junior standing.

Overview of promotional activities as they support the merchandising function; emphasis on planning, creating, and evaluating visual displays and other promotional materials. Prerequisite: Junior Standing.

Impact of cultural and societal diversity on merchandise meaning, consumer choices, and consumer behavior with emphasis on fashion and dress. Prerequisite: Junior Standing.

Examination of processes related to forecasting, product planning, sourcing, technology, pricing, production methods, and branding strategies for retail consumer goods. Prerequisites: Junior Standing.

Examination of the textile and apparel industry within the context of sustainability of supply chain and global sourcing practices; emphasis on current political, social, and economic developments in the international marketplace. Prerequisite: Junior Standing.

An off-campus learning experience enabling the acquisition and application of marketing skills in an actual work setting. Prerequisite: approval of department chair.