Marketing, B.B.A.

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Plan of Study Grid
Freshman Year
Semester 1Semester Credit Hours
COMS 1315 Bus and Professional Comm 1 3
ENGL 1301 Rhetoric and Composition 3
HIST 1301 American History to 1877 3
MATH 1314 College Algebra 3
UNIV 1201 Learning in Global Context 2
Life/Physical sciences 3
 Semester Credit Hours17
Semester 2
ENGL 1302 Rhetoric and Composition 3
HIST 1302 American History since 1877 3
MATH 1324 Math for Bus and Econ I 3
Creative arts 3
Life/Physical sciences 3
 Semester Credit Hours15
Sophomore Year
Semester 1
ACCT 2301 Principles of Accounting I 3
BUAD 2341 Business Law 3
ECON 2301 Principles of Macroeconomics 3
Select one of the following: 3
ENGL 2342
 Introduction to Literature
ENGL 2362
 Read in Short Story and Drama
ENGL 2314
 Technical Writing 2
POLS 2301 Government and Politics of US 3
 Semester Credit Hours15
Semester 2
ACCT 2302 Prnc of Accounting II 3
BCOM 3306 Business Communication (WI) 3
BUAD 1115 Intro to Business Software 1
ECON 2302 Principles of Microeconomics 3
POLS 2302 Government and Politics of TX 3
 Semester Credit Hours13
Junior Year
Semester 1
BUAD 3355 Business Statistics 3
FINC 3321 Business Finance 3
BUAD 3366 Intro to Business Intelligence 3
MGMT 3322 Principles of Management 3
MKTG 3324 Principles of Marketing 3
 Semester Credit Hours15
Semester 2
BUAD 2374 International Business 3
ISYS 3330 Info Sys and Bus Analytics 3
MKTG 3364 Integrated Marketing Comm 3
MKTG 3370 Online Marketing 3
Elective 3
 Semester Credit Hours15
Senior Year
Semester 1
MGMT 3355 Operations and Supply Change Management 3
MKTG 3365 Marketing Research 3
MKTG 4310 Retail Marketing Management 3
MKTG 4334 Product Development 3
MKTG 4363 Global Marketing 3
 Semester Credit Hours15
Semester 2
MGMT 4390 Strategic Mgmt Global Bus Env 3
MKTG 4350 Consumer Behavior 3
MKTG 4390 Marketing Mgmt and Analytics 3
MKTG, adv. 3
Nonbusiness elective 3
 Semester Credit Hours15
 Total Credit Hours Required: 120
1

COMS 1311 may not be substituted for COMS 1315.

2

Students who choose to take ENGL 2314 must fulfill the core curriculum Lang/phil/culture component by taking an appropriate course as an elective.